A story of transformation, Winning Innovation illustrates a company-wide transformation of a magnitude that only superior R&D can make possible. It introduces principles for an innovation excellence transformation along with the parallel people transformation that is necessary for real change to occur. The result is a new culture based on respect and humility; highly efficient processes that deliver a wealth of innovations, sales, and profits for many years to come; and an owner who leaves a bright future for the people and company he’s known and loved his entire life.
In 2005, Goodyear’s research and development (R&D) engine was not performing up to its full potential. The R&D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. Within five years, Goodyear saw its product development cycle times slashed by 70 percent, on-time delivery performance rise close to 100 percent, and throughput improve three-fold – all achieved with no increase in the R&D budget.
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About the Author
Owner and Founder – Norbert Majerus Consulting Ltd.
Lean Champion, Speaker, Consultant, Coach, Book Author
Shingo Fellow and Prize Winner
Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development.
In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance the Goodyear R&D organization applied for and received the AME Excellence Award. Norbert published his second book, Winning Innovation in 2022.
Norbert, born and raised in Luxembourg, has a Master’s degree in Chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron.
Norbert has taught workshops and has spoken at many conferences in the United States and other countries. Since retiring from Goodyear in 2017, he continues to share his extensive lean expertise via Norbert Majerus Consulting and as a board member of LPPDE (Lean Product and Process Development Exchange).Contact Norbert Majerus
How to Take a Novel Approach to Innovation on The Supply Chain Now Podcast
July 11, 2022
After leading a legendary R&D transformation during his tenure at The Goodyear Tire & Rubber Company, he turned to the written word to share his wisdom and insights on the application of #lean principles.
Join Billy Ray Taylor and Norbert for this episode of The Winning Link Podcast, where they discuss Norbert’s new novel, Winning Innovation, along with the importance of culture to transformation, how to formulate the right recipe for innovation, and more.
Listen to the podcast.
Winning Innovation on Mind the Innovation Podcast
May 17, 2022
Innovations are critical for businesses. They help companies stay on top of new developments and allow them to implement new tactics in new and evolving markets and gain a greater market share. Innovation also helps create opportunities for higher productivity and a more productive workforce. A culture where all ideas are supported encourages employees to express ideas that may become catalysts for innovation.
Click here to listen to the podcast.
This Time It’s Business Fiction? on the Blueprint Podcast
May 5, 2022
On this week’s episode of the Blueprint podcast we had an incredible conversation with Norbert Majerus, Lean Champion at The Goodyear Tire & Rubber Company and Author of Lean-Driven Innovation on his new book. This time it’s business fiction?
Click here to listen to the full episode.
Shingo Institute Research Award
April 26, 2016
Lean-Driven Innovation receives the Shingo Institute Research Award