Lean Driven Innovation at The International Tire Exhibition & Conference in Akron, Ohio
September 11 – 13, 2018

Two years ago Norbert Majerus published a book, called “Lean-Driven Innovation; the book won the Shingo Prize last year. The book is the Goodyear story on implementing lean in the R&D and in the innovation creation process. The lean process made a huge difference in the Goodyear innovation centers, increasing on time delivery from 20% to over 90%. It also reduced the cycle time by 75% and tripled the throughput. Majerus is telling the story all over the world but only had one small opportunity to share it with the industry it was developed for: tire development.