Lean-Driven Innovation by Norbert Majerus at Goodyear

In writing “Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company,” Norbert Majerus incorporates the voices of real people and highlights real events to provide a behind-the-curtain look at how Goodyear transformed its product development process, slashing cycle time by more than 70 percent and providing a three-fold increase in on-time delivery.