Norbert Majerus – Successful Innovation Based on Lean Product Development
March 12, 2015

This presentation explores the main requirements and characteristics of a good innovative product development engine and shows how some lean principles can be applied to improve the innovation creation process. It examines the development process from the idea creation to the launch of the product and dispel the idea that lean reduces creativity. Norbert explores different lean principles that apply more to the “fuzzier front end” of the process in addition to those that apply to the process closer to the launch. He shows examples how those principles were applied at Goodyear, including real results. Finally, Mr. Majerus will also show an implementation path that can help participants apply the same ideas at their companies.