Lean-Driven Innovation for Product Managers with Norbert Majerus from The Everyday Innovator Podcast
January 27, 2019
The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., revenue) for organizations. The principles can be applied to any industry, but for our guest, they grew out of the R&D and product development practices at Goodyear Tire & Rubber Company.
Our guest is Norbert Majerus, who was the Lean Champion in Innovation at Goodyear, where he worked for nearly 40 years before recently retiring. Now he enjoys sharing his experience with others. He captures much of the practices he learned in his new book, Lean-Driven Innovation.
The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., revenue) for organizations. The principles can be applied to any industry, but for our guest, they grew out of the R&D and product development practices at Goodyear Tire & Rubber Company. Our guest is Norbert Majerus, who was the Lean Champion in Innovation at Goodyear, where he worked for nearly 40 years before recently retiring. Now he enjoys sharing his experience with others. He captures much of the practices he learned in his new book, Lean-Driven Innovation.”